The What’s New for You Zone is the perfect opportunity for small businesses and startups with no more than 15 SKUs to showcase their products to the thousands of beauty pros that attend IBS looking to discover new brands and purchase innovative tools.

To qualify you must have a unique & innovative product that services the beauty industry, and meets one of the following criteria:

• Be a first-time exhibitor and a company with no more than 15 SKUs
• Prior exhibitor (before 2020) and be a company with no more than 15 SKUs
• Current exhibitor launching a new SKU with a 10x10 or larger presence on the show floor